Our corporate typefaces – clarity and reliability

Our new choices of typefaces help us to communicate with ease and clarity, while also offering good legibility and technical robustness.

Brand typography: Panton and Roboto

With its clear, organic form, Panton is ideal for all headline and highlight texts. Its refined, yet approachable design adds a human element while communicating at eye-level. Panton is used for head- and sublines and for quotes.

Thanks to its high degree of readability both in print and digital, Roboto is used in all regular copies. Its pure and straightforward form conveys both credibility and reliability. Roboto is used for all body copies, image captions and page numbers.

Product typography

Packaging design, instruction for use (IFU) and texts in other languages like Hebrew or Arabic – please use Myriad font family. Please also use Myriad font in all font styles for all legal copy that appears in packaging and product design.

Office communication and E-Mail

For e-mail programs and office communication (Word, Powerpoint, Excel) use Calibri.

For further information please get in touch