Our corporate design

Activating core brand elements.

Activating core brand elements.

The unifying role of the ellipse.

The ellipse is emblematic of our dedication to caring and protecting while translating our brand attitude into the design. Its oval shape derives from the logo and is a lively design element throughout our communications.
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Blue, vibrant and welcoming.

Blue is the primary color, conveying a sense of calm and competence. Our HARTMANN blue is further accented by eight secondary colors that elevate the whole design visually.

Clarity and caring forms.

Our two corporate typefaces have a refined, but approachable design. Their rounded forms reflect a caring openness while ensuring very good legibility.

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A world of care, compassion and confidence.

To convey a feeling of clarity, simplicity, and directness, the HARTMANN brand uses uniform backgrounds without gradients. This character is further accented by a two-dimensional illustrative style, which is also very minimalistic. Furthermore, the illustrative style contrasts and complements our brand iconography.

A world of care, compassion and confidence.

To convey a feeling of clarity, simplicity, and directness, the HARTMANN brand uses uniform backgrounds without gradients. This character is further accented by a two-dimensional illustrative style, which is also very minimalistic. Furthermore, the illustrative style contrasts and complements our brand iconography.

One vision, one brand, one voice.

The HARTMANN brand graphic design grid offers a flexible and expressive framework for all media channels.

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  • System.Web.Mvc.HtmlHelper`1[Webit.Paha.Sc.Data.Models.Content.ImageWallImage]
  • System.Web.Mvc.HtmlHelper`1[Webit.Paha.Sc.Data.Models.Content.ImageWallImage]
  • System.Web.Mvc.HtmlHelper`1[Webit.Paha.Sc.Data.Models.Content.ImageWallImage]
  • System.Web.Mvc.HtmlHelper`1[Webit.Paha.Sc.Data.Models.Content.ImageWallImage]