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Our brand

Approachable and human.

The new global HARTMANN brand identity.

For 200 years, HARTMANN has proudly channeled its clinical and medical expertise into smart solutions that are accessible to everyone. HARTMANN will continue to be a partner to healthcare intuitions while strengthening its outpatient activities even more.

With our new visual brand identity, we are starting the next journey in further developing the relationship with our customers and stakeholders. We look forward to presenting the new look, some background information, and how it fits with our mission of helping,
caring and protecting

One film says it all.

Our brand film provides you with a quick and convenient overview of how we translate our brand identity into an appealing, modern and fresh design.

video preview image
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Our mission & brand
A strong brand presence.
Our new brand identity expresses what we stand for, what we do, and why HARTMANN is unique. We took our devotion to healthcare, our dedication to customers and patients, and our passion for everything we do, and put it all into our new brand campaign look – in terms of products, services and communication channels.
Our corporate design
A unifying design.
Our new corporate identity reflects our dedication and translates our brand attitude into a confident look and feel.